This project for The Aquitaine Group was my first Concept Creation for this hospitality group. Opening design pack includes signage, menus, uniform, plates, stationary, coasters and matches.

I had a series of ghost signs painted down the entrance way to set the tone for our guests and manufacture some subconscious nostalgia. We adopted the Fiat as an anthropomorphic character to use throughout designing the space as well as marketing. (click images to enlarge)